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Case Study: Super-Pharm achieves a 503% ROAS in six months with Taboola DCO
A Taboola Case Study
Super-Pharm Sees a 503% ROAS in Just Six Months With Taboola DCO
Super-Pharm, Israel’s largest drugstore chain founded in 1978 with over 260 local branches, a leading e‑commerce site and 70 stores in Poland, needed a new incremental revenue stream to boost online purchases while keeping ROAS and target CPA stable.
They launched a Taboola Dynamic Creative Optimization (DCO) campaign with retargeting and ongoing A/B creative tests alongside their agency, surfacing personalized product ads to abandoned‑cart and interested visitors. Over six months the campaign delivered a 503% ROAS and a 4% conversion rate, while consistently maintaining target CPA.
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Super-Pharm
Dina Portnoy
Super-Pharm