Taboola
293 Case Studies
Case Study: Stoppa Pressarna increases revenue per mille with Taboola
A Taboola Case Study
Stoppa Pressarna Increases Revenue Per Mille with Taboola’s Read More and Continuously Scrolling Feed
Stoppa Pressarna, a leading entertainment news site in Sweden and internationally, wanted to reduce the impact of seasonal revenue fluctuations while increasing overall revenue and reader engagement. The publisher turned to Taboola and its monetization and recommendation products, including Read More and Taboola Feed, to help address these challenges.
Taboola implemented Read More on mobile traffic, along with Taboola Feed, Explore More, and Next Up to boost engagement and monetization. The results were strong: RPM increased by 60% from mobile traffic with Read More, and after moving to Taboola Feed, RPM rose 81% over one year. Following these gains, Read More was rolled out across 100% of Stoppa Pressarna’s traffic.
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Stoppa Pressarna
Emma Andersson
Managing Editor