Case Study: Square Yards achieves 50,000 high-quality real estate leads and a 15% higher conversion rate with Taboola

Square Yards Generated 50,000 High Quality Real Estate Leads With Taboola Sponsored Content

Square Yards, a technology-enabled real estate brokerage and India’s largest player in primary real estate, needed to generate more high-quality leads—particularly for properties in the Gulf region while also promoting listings in Canada, Australia and India.

They used Taboola Sponsored Content with Smart Bid, retargeting and tailored landing pages, and worked closely with Taboola’s account team to optimize creatives and campaigns. The approach drove 50,000 leads and delivered a 15% higher conversion rate than other marketing channels, and Square Yards plans to continue scaling the strategy across the Gulf, Australia and Canada.

Square Yards

Yashdeep Singh

Associate Principal Partner & Head of Marketing