Case Study: Spinny achieves a 19% decrease in cost per evaluation scheduled with Taboola

Spinny Achieved a 19% Decrease in CPA with Taboola Native Ads

Spinny is an Indian online used-car retail platform that sells fully inspected, certified pre-owned cars and offers at-home test drives and a 5-day money-back guarantee. To scale its sell-online business, Spinny needed to generate more evaluation appointments from car sellers so vehicles could be appraised and listed.

Working with Taboola, Spinny ran Image, Video and Motion native ads across premium publisher sites, using geotargeting, the Taboola Pixel, SmartBid and Taboola’s account management to optimize traffic to a lead form for scheduling evaluations. The campaigns drove online leads, reduced cost per evaluation scheduled by 19%, and delivered ROAS on par with Spinny’s Google Display efforts.

Spinny

Debashish Jewel Barua

Performance Marketing Manager