Case Study: SOMOS INVICTOS increases revenue by 35% with Taboola

SOMOS INVICTOS Increases Revenue Per Mille by 35% with Taboola Feed, Read More, and Next Up in Just 6 Months

SOMOS INVICTOS, a Spanish-language digital magazine for football fans, needed a way to engage its growing audience and monetize traffic beyond traditional banner ads. The publisher turned to Taboola for help, looking for a solution that could surface relevant content while creating new revenue opportunities.

Taboola implemented Taboola Feed, Read More, and Next Up on SOMOS INVICTOS’ article pages to drive engagement and monetization. The result was a 35% increase in revenue per mille (RPM) in six months, plus a 21% lift in daily ad revenue from Next Up and a 31% increase in ad revenue from Read More.

SOMOS INVICTOS

Jesús Valle

Commercial Director