Case Study: SolarQuotes achieves 100% increase in blog traffic with Taboola

SolarQuotes Sees 100% Increase in Reach Acquired Through Blog Content Using Taboola

SolarQuotes is an Australian consumer resource that educates homeowners about solar energy and connects them with qualified suppliers. Facing an overreliance on CPC campaigns, the company needed to scale and diversify online customer acquisition by increasing traffic to its blog.

SolarQuotes partnered with Taboola to promote blog posts across sites inside and outside Australia, using Taboola’s discovery platform, pixel tracking, and hands-on account management to test headlines and optimize targeting. The campaign doubled blog traffic (a 100% increase), opened new reach to Australian users on non‑Australian sites, and helped SolarQuotes scale customer acquisition predictably and cost‑effectively while maintaining low CPA and driving quote signups.

SolarQuotes