Case Study: SOCIOPAL achieves 30% more mobile app downloads without increasing ad spend with Taboola

SOCIOPAL Gets 30% more Mobile App Downloads without Increasing Spend

SOCIOPAL is a free mobile app that helps small businesses manage online marketing quickly and easily. Facing the need to grow customer acquisition through app downloads while keeping cost-per-lead low, the team sought a scalable, cost-efficient way to reach small U.S. business owners.

They created targeted blog posts with CTA-driven download offers and used Taboola’s content discovery and recommendation engine to distribute and optimize the content across premium publishers. The campaign drove a 30% increase in app downloads without increasing ad spend, lowering cost-per-lead while scaling acquisition.

Sociopal

Tamar Shor

CEO and co-founder