Case Study: Sobha Dubai achieves 30% higher conversion rate and 14% lower CPA with Taboola Sponsored Content

Sobha Dubai Reaches New Potential Buyers of Luxury Housing with Taboola Sponsored Content

Sobha Realty, an international luxury developer, sought new ways to promote its flagship Sobha Hartland development in Mohammed Bin Rashid Al Maktoum City — an eight million square-foot gated community of luxury apartments, villas and townhouses — and to reach and re-engage high-intent buyers across the UAE.

Sobha partnered with Taboola to run a video campaign using motion ads, Attentive Audience targeting and retargeting with sponsored content. In three months the campaign reached 37 million potential buyers and delivered a conversion rate 30% above target while cutting cost-per-acquisition 14% below target.

Sobha Dubai