Case Study: Snack Media achieves 3% organic CTR and increased publisher revenue with Taboola

Snack Media Monetizes Hundreds of Sports Media Sites Effectively Using Taboola Feed

Snack Media is an independent sports digital media company reaching over 30 million fans and managing 150+ publisher sites. They discovered the space at the bottom of articles was underused and wanted to increase organic engagement, pages per visit and revenue while preserving a strong user experience.

They implemented the Taboola Feed and Comment Module across their network, adding personalized infinite-scroll “card” content and community comment sections that were simple for publishers to adopt. The rollout lifted CTRs (achieving a 3% organic CTR) and increased revenue across many publisher pages while maintaining reader engagement and brand experience.

Snack Media

Tom Jones

Head of Digital Operations