Case Study: Seven.One Entertainment Group achieves 12% higher CVR with Taboola’s Maximize Conversions

Seven.One Entertainment Group Achieves 12% Higher CVR with Taboola’s Maximize Conversions Tool

Seven.One Entertainment Group, a leading creator and distributor reaching millions with premium entertainment, set out to drive cost-effective video views for the TV series Paula kommt on the SIXX channel, targeting women 14–39. Their challenge was to increase conversions (video views) efficiently across desktop and mobile while staying within budget.

They ran Taboola Image Ads and tested Taboola’s Maximize Conversions automated bidding (SmartBid) over four weeks. The result: a 12% higher conversion rate across campaigns, 11× more desktop conversions, 6× more mobile conversions at 13% lower mobile conversion costs — demonstrating improved efficiency and scaled performance.

Seven.One Entertainment Group

Zhe Sheng Lu

Performance Marketing Manager