Case Study: Secret Escapes achieves a 288% CTR increase and high-quality leads with Taboola

Secret Escapes’ CTR Increases by 288%, Generating High-Quality Leads

Secret Escapes is a members-only travel company that sells discounted luxury hotel stays and vacations through its website and app. After running display banner campaigns with low CTR and poor conversion rates, the company needed a more effective way to drive membership sign-ups and reach high-quality audiences across multiple markets.

Secret Escapes deployed Taboola’s content discovery platform, driving targeted editorial-style content to dedicated landing pages, optimizing headlines, thumbnails and geography-specific campaigns (with a desktop focus). In three months this approach produced a 288% uplift in CTR, delivered users who were 31% more valuable than display traffic, and generated significantly higher-quality leads and sign-ups across new territories.

Secret Escapes

Ashley Gill

Digital Marketing