Case Study: Scroll.in achieves 30% more pages-per-visit and 35% lower bounce rates with Taboola

Scroll.in Achieves 30% More Pages-Per-Visit With Highly Engaged Taboola Visitors

Scroll.in, an independent digital news site covering the political and cultural stories shaping contemporary India, wanted to grow its audience beyond increasingly cluttered social platforms. The team sought a scalable way to recruit new, engaged readers without relying solely on social distribution.

By partnering with Taboola’s discovery platform and working closely with Taboola account managers, Scroll.in ran multivariate creative tests and optimized placements to reach audiences in a discovery mindset. The campaigns cut bounce rates by more than 35% and drove 30% more pages per visit than competing channels, enabling cost‑effective audience growth and prompting plans to increase investment in discovery marketing.

Scroll.in

Jennifer O’Brien

Co-Founder