Case Study: SciPlay achieves increased iOS and Android downloads and an 8% ROI lift with Taboola

SciPlay Increases iOS and Android Downloads and ROI with Long-term Taboola Partnership

SciPlay, a leading global developer and publisher of mobile games with an active community of more than 34 million players, needed to grow iOS and Android app downloads while increasing player value and tracking high in‑app spenders to improve ROI.

Working with Taboola, SciPlay ran eye‑catching Motion Ads across U.S. mobile devices, using contextual targeting, Taboola’s Creative Shop to optimize assets, and SmartBid automated bidding. The campaign increased downloads and in‑app revenue, beat ROI goals by 8%, delivered 4.5% higher player value than other platforms, and reduced cost‑per‑install by 6% over time.

SciPlay

Daniel Tendler

User Acquisition Team Leader