Taboola
293 Case Studies
A Taboola Case Study
SalesTube is a one-stop-shop for e‑commerce in Poland, combining e‑commerce platforms, marketing technology, analytics and experienced marketing talent. The agency sought new, scalable ways to increase awareness and drive traffic for clients across industries such as healthcare, consumer appliances, FMCG and TV broadcast.
By running Taboola through Google DV360, SalesTube consolidated reporting and leveraged Taboola’s reach and premium publisher relationships to support both branding and performance campaigns. The integration produced a 51% increase in click‑through rate across four client campaigns, making Taboola SalesTube’s top native display channel.
Michal Kukula
Programmatic Buyer Manager