Case Study: Roborock reaches millions of new customers at scale and cuts CPM 25% with Taboola

Roborock Finds Taboola Video Reaches More Audiences at Scale Than Other Leading Video Platforms

Roborock, a Beijing-based maker of robot and cordless stick vacuums, needed to expand its audience beyond Facebook and Google while keeping cost-per-thousand impressions (CPM) within target across key markets including the US, Germany, France and Spain.

Roborock partnered with Taboola to run video and sponsored content across Taboola’s premium publisher network and retarget those viewers lower in the funnel. The campaigns delivered 18.04 million impressions, 4.23 million completed views, and a 25% decrease in CPM since 2020, performing on par with Google Display and better than other leading video platforms while reaching more potential customers.

Roborock

Chris Wang

Digital Marketer