Case Study: Resolution achieves 50% lower CPS for e-commerce brand Barbora with Taboola

Resolution Achieves 50% Lower CPS for E-Commerce Brand Barbora with Taboola

Resolution, part of OMD Group, partnered with Barbora, an online grocery delivery service expanding in Poland, to maximize conversions, drive website traffic, acquire new users, and increase sales. Standard display channels and DSPs weren’t delivering effective native inventory, so Resolution sought a native advertising solution to improve performance.

They ran prospecting and retargeting campaigns using Taboola Image Ads across premium publisher sites, leveraging Taboola Pixel, Attentive Audiences, geotargeting, and ongoing account-management optimizations. The approach delivered high-quality traffic and new users and achieved a 50% lower cost-per-sale versus standard display formats, with strong prospecting cookie acceptance on Barbora’s landing page.

Resolution

Arkadiusz Parzyszek

Head of Display & Video