Case Study: Renault On Demand achieves 22% increase in lead qualification with Taboola

Renault On Demand & SoWhat Increase Lead Qualification by 22% with Taboola Native Ads

Renault On Demand, a Renault subscription service in Brazil that offers vehicles with insurance, maintenance and flexible terms, partnered with consulting agency SoWhat to introduce a new mobility product to Brazilian consumers. Their main challenge was educating the market about the subscription model—a relatively new offering in Brazil—and explaining its benefits clearly to drive interest and qualified inquiries.

SoWhat recommended Taboola Image Ads across premium Brazilian publishers to reach engaged audiences and send users to Renault On Demand landing pages and dealer searches. The campaign increased website sessions by 20%, leads by 11%, paid contracts by 17%, and improved lead qualification by 22%, with Taboola’s publisher reach and account management cited as key contributors to the campaign’s success.

Renault On Demand

Paulo Neto

Marketing Manager