Case Study: Refinery29 achieves up to 200% higher homepage story CTR with Taboola’s Newsroom

Refinery29 Boosts Homepage Story CTR By Up To 200% With Taboola’s Newsroom

Refinery29 is a leading U.S. fashion, style, and beauty publisher reaching hundreds of millions across platforms. Faced with a fast-moving, fragmented audience, the editorial team needed to know when, where, and how to publish content to maximize engagement.

They used Taboola’s Newsroom to run multi-variant A/B tests on thumbnails, headlines, timing, and placements. The data-driven approach boosted homepage CTR by an average of 45% per test (with gains up to 200%), improved engagement on both desktop and mobile homepages, and informed higher-traffic strategies across social channels.

Refinery29

Jessica Novak

Content Stratagist