Case Study: Realtime Agency achieves 34% lower CPC and 41% higher vCTR with Taboola

Realtime Agency Achieved 34% Lower CPC for Publisher Client with Taboola Sponsored Content

Realtime Agency, a full-funnel digital marketing agency with global teams, needed a distribution partner to drive efficient, engaged traffic to co‑branded sponsored content for a publisher client and guarantee high‑quality pageviews at a sustainable cost.

They partnered with Taboola, using native Image and Motion Ads, SmartBid’s Enhanced CPC bidding, and the Taboola Pixel for retargeting engaged visitors (15/30s). The campaign delivered a 34% decrease in CPC and a 41% increase in vCTR (April 2022–August 2023), produced higher onsite engagement than competitor platforms, and set the stage for expanded video campaigns.

Realtime Agency

Ken Macdonald

Senior Ads Manager