Case Study: Port Phillip Publishing achieves thousands of email sign-ups and a 10% conversion lift with Taboola's content discovery platform

Port Phillip Publishing Generates 1,000’s of Subscriptions with Taboola’s Content Discovery Platform

Port Phillip Publishing is an independent financial publisher in Melbourne that produces commentaries, economic analysis and market forecasts across print and email products. The company needed to grow high-quality customer acquisition through email subscription leads to expand its readership and revenue.

Using Taboola’s content discovery platform, Port Phillip ran about 10 content campaigns per month and worked with Taboola account managers to optimize headlines, thumbnails, targeting and CPC. The campaigns drove thousands of email sign‑ups each month, doubled monthly subscriptions, lifted average campaign conversion rate by double digits (around 10%), achieved CTRs above industry average and maintained a low CPA.

Port Phillip Publishing

Ashley Huang

PPC Coordinator