Case Study: Piramal Realty achieves 30% more high-quality leads and 4X lower CPL with Taboola Motion Ads

Piramal Realty & Realatte Ventures Increase High-Quality Leads by 30% With Taboola Motion Ads

Piramal Realty, a Mumbai-based real estate developer, partnered with Realatte Ventures, a leading real estate digital marketing agency, to boost high-quality leads for its Piramal Revanta luxury project. Their challenge was to increase qualified mid-funnel leads at efficient costs by expanding beyond traditional advertising channels.

They deployed Taboola Motion Ads across Taboola’s network (600 million daily users), using short looping video creatives, dedicated landing pages, and Taboola’s automated bidding to optimize performance. The campaign delivered a 30% increase in high-quality leads and CTR, a 4X decrease in cost-per-lead, and a 30% reduction in CPA.

Piramal Realty

Saumitra Korgaonkar

Head-Digital Marketing, Piramal Realty