Case Study: P&G achieves higher viewability, CTR and completion rates with Taboola

P&G - Customer Case Study

P&G worked with Taboola to adapt TV-optimized video creative for native placements, aiming to improve engagement and performance when the same ads ran in an online, native mindset. The challenge was that TV spots didn’t translate well to native formats without adjustments to size, pacing, and messaging.

P&G shortened and resized videos, translated on-screen text, and added a visible logo, end slide, and clear CTA. These changes delivered measurable gains: an 8.76% higher viewability rate, a 21.74% higher CTR, and a 10.99% completion rate.

P&G