Case Study: Peugeot achieves 2.45X lower cost-per-lead with Taboola contextual targeting

Peugeot & Publicis Media Achieve 2.45X Lower CPL Than Benchmark with Taboola Contextual Targeting

Peugeot, a global car manufacturer known for innovative design, partnered with Publicis Media to run a pre-launch campaign for the new-generation 3008. The goal was to build visibility and generate qualified leads ahead of the model’s release.

They used Taboola’s contextual and topic targeting across premium publisher sites, combined with Taboola Pixel-powered retargeting and the Maximize Conversions bidding strategy to optimize for leads. The campaign delivered a 2.45X lower desktop CPL versus benchmark, a 51% higher viewable click-through rate than other campaigns, and a 14% lower CPA from retargeting—driving more traffic and leads at reduced cost.

Peugeot

Mathias Kalkbrenner

Marketing Manager