Case Study: Paramount achieves 25 million impressions to amplify the Ben Hur premiere with Taboola’s Nativ’Movie on 20 Minutes

Paramount - Customer Case Study

Paramount Pictures, with MEC Global, partnered with Taboola and French publisher 20 Minutes to boost the French premiere of Ben Hur by promoting an editorial article from 20 Minutes. The challenge was to amplify that content to reach a targeted commuter audience while delivering personalized, engaging experiences ahead of the film’s release.

They launched “Nativ’Movie,” Taboola’s content-discovery solution on 20 Minutes (Aug 30–Sep 7), distributing the sponsored piece across Taboola’s network and 20 Minutes properties. The campaign drove strong visibility—25 million impressions across 650+ French sites (including Europe1.fr, MSN, lexpress.fr and marieclaire.fr)—and met Paramount’s objectives for personalization and audience engagement.

Paramount

Myriam Treu

Marketing Director of Paramount Pictures France