Case Study: PANDORA achieves 130% conversion lift with Taboola

PANDORA Boosts Brand and Achieves High CVR with Taboola

PANDORA, a global designer and manufacturer of hand-finished, contemporary jewellery sold in over 100 countries, wanted to build brand awareness and reach new high‑quality audiences at scale in France. The challenge was to increase visibility and engagement for branded content while also driving measurable acquisition results beyond traditional channels.

PANDORA used the Taboola discovery platform to drive quality traffic that spent time with their marketing content and converted at a high rate. The campaign delivered a 130% increase in conversion rate and an average time on site of 217 seconds, outperforming other native channels and prompting plans to expand experiments with new formats like video.

Pandora

Mathilde Phelip

Traffic Manager, Group Marketing