Case Study: Samsung Life Insurance achieves 13,000+ insurance quotes and 21% higher conversions with Taboola

Over 13,000 People Discover Insurance Possibilities Thanks to Samsung Life Direct and Taboola

Samsung Life Direct, the digital marketing arm of Samsung Life, set out to boost online sales by increasing completions of its interactive insurance savings quote calculator. Search drove high-intent traffic but lacked scale, and other display channels were effective but costly, so the team needed a more efficient way to reach new audiences and drive quotes.

They partnered with Taboola to run native discovery campaigns on premium Korean publishers, pairing creative A/B testing with a gamified funnel that simplified the product for new users. In six months Taboola delivered more than 13,000 insurance quotes, a 7% conversion rate (a 63% lift from prior campaigns), and users from Taboola were 21% more likely to convert than those from other display networks.

Samsung Life Insurance

Gahee Lee

Digital Sales Section Manager