Case Study: OTTY, a UK mattress brand, achieves a 7.8x return on ad spend with Taboola sponsored content

OTTY Sees a 7.8x Return on Ad Spend with Taboola Sponsored Content

OTTY is a UK direct-to-consumer mattress brand that sells exclusively online and aims to increase awareness and drive quality traffic that converts to sales. Their challenge was to scale top- and mid-funnel performance efficiently in a competitive digital marketplace.

OTTY ran Taboola sponsored content with varied headline/image combinations, leveraged audience segments from Taboola’s Data Marketplace, added view-through attribution, and used retargeting to re-engage visitors—after switching exclusively to Taboola for better support and results. The campaign delivered a 7.8x average monthly ROAS, a 138% month-over-month increase in ad spend, and a 10x lift in conversions from retargeting.

OTTY

Andrew Jacobs

Digital Marketing Manager