Case Study: Orange Digital Media achieves a 35% decrease in cost per lead with Taboola Attentive Audiences

Orange Digital Media Decreases Cost Per Lead for Pionier Developers by 35% with Taboola Attentive Audiences

Orange Digital Media, a Bangalore-based digital marketing agency specializing in real estate, partnered with Pionier Developers—a two-decade-old property developer—to drive more high-quality leads at scale without increasing cost per lead (CPL). The challenge was to boost conversions for site-visit bookings while maintaining efficient acquisition costs.

Orange Digital Media ran Taboola sponsored content optimized for conversions, implemented the Taboola Pixel, and used Taboola Attentive Audiences and Smart Bid to target users who showed strong on-site engagement. The campaign lifted conversion rate by 43.8% and reduced CPL by 35%, with Taboola now accounting for roughly 40–50% of the campaign budget.

Orange Digital Media

Vishwanath Rao S

Founder and Director