Case Study: Open English achieves 100% YoY increase in leads and 2X higher CVR with Taboola

Open English Achieves 100% YoY Increase in Taboola Leads with Native Advertising & Retargeting

Open English is a leading online English school for Latin America and the U.S. Hispanic market, offering live classes and 24/7 learning resources. Facing the need to diversify consideration channels and reach a broader audience to lift conversions, the company sought new ways to scale acquisition beyond existing platforms like Meta and TikTok.

Open English launched Taboola Image Ads across Latin American markets and implemented the Taboola Pixel to engage and retarget high-intent users on the open web. The campaign delivered a 2X higher conversion rate than other channels and a 100% year‑over‑year increase in Taboola leads, becoming an always‑on, cost‑efficient channel in their media mix.

Open English

Guillermo Salas

Senior Digital Channels Analyst