Case Study: Parship achieves 113% increase in conversions with Taboola

Online Dating Conversions Increase 113% for Parship with Taboola

Parship, founded in 2001 as Germany’s — and one of Europe’s — first online dating services, helps singles find long-term relationships using a science-based matching approach. Facing the challenge of scaling user acquisition while clearly communicating the platform’s advantages, Parship needed more transparent access to high-quality publisher inventory than some of their existing channels provided.

Parship partnered with Taboola to distribute conversion-focused landing pages across premium publisher sites from a single platform using a CPC model. The campaign delivered thousands of new users and strong engagement, driving a 113% year-over-year increase in conversions and an 80% lift in CTR, while giving Parship centralized publisher access and dedicated account support.

Parship

Dominik Winnen

Online Marketing Manager