Case Study: OMS (Germany) achieves 290% increase in video viewership with Taboola

OMS (Germany) Reports 290% Increase In Viewership Using Taboola

OMS, Germany’s leading network of about 200 news sites, needed a more effective video strategy to grow viewership and monetization across its properties. The publisher sought ways to increase video views and associated revenue on article pages.

OMS partnered with Taboola to surface personalized video recommendations at the end of articles, using Taboola’s large-scale recommendation engine that combines contextual, behavioral, social and personal signals in real time. As a result, OMS saw a 290% increase in video traffic and revenue within the first three months.

OMS

Kim Kriegers

Director of Video