Case Study: Nutrientes VidaLabs lowers CPA and increases sales with Taboola Maximize Conversions

Nutrientes VidaLabs Reaches New Users at a Lower CPA with Taboola Maximize Conversions

Nutrientes VidaLabs is a Mexican food supplements company that develops advanced formulas to help people live active, balanced lives. Facing the need to promote products like Magnesio Ultra and reach new users while hitting a target cost per acquisition (CPA), the brand sought a scalable way to drive traffic and sales efficiently.

They used Taboola’s GenAI Ad Maker to quickly create high-quality native ad images and deployed the Maximize Conversions bidding strategy to optimize performance. The campaign expanded reach, increased e-commerce sales on platforms like Amazon and Mercado Libre, and lowered CPA—at times outperforming the brand’s Meta campaigns.

Nutrientes VidaLabs

Oscar Castañeda

Head of Ecommerce