Case Study: Nissan reaches 24,000,000 potential customers and gains 174,000+ qualified clicks with Taboola

Nissan Reaches 24,000,000 Potential Customers With Taboola

Nissan, the global Japanese OEM, sought to drive high-quality, performance-oriented traffic and test new targeting and measurement capabilities to generate premium leads and conversions for models like Qashqai, Juke, LEAF, Xtrail and Navara.

Since 2016 Nissan ran sponsored content campaigns on Taboola—using the Taboola Pixel to track, optimize and build audiences—and drove traffic directly to product pages for pricing and quote requests. The program reached 24,000,000 potential customers and delivered more than 174,000 qualified clicks in one year, improving lead attribution and creative optimization.

Nissan

Michele Petrilli

Digital Communication Section Manager