Case Study: New Atlas achieves 100% newsletter revenue growth with Taboola Mailbridge

New Atlas Grows Newsletter Revenue by 100% with Taboola

New Atlas (founded as Gizmag in 2002) is a global publisher of science, technology and design content, producing roughly 450 editorials a month and sending a newsletter to more than 280,000 subscribers. Facing the rise of ad blocking and rapid shifts in the publishing landscape, the company needed a reliable way to monetize email, boost engagement and grow traffic and revenue.

New Atlas integrated Taboola’s discovery platform via the Mailbridge email solution, supported by dedicated account management, and tested content monetization in its email alerts. The approach delivered consistent month‑over‑month revenue gains and resulted in a 100% increase in newsletter revenue; New Atlas is now expanding the partnership with Taboola Newsroom and on-site recommendations.

New Atlas

Shane Murray

CEO at Gizmag Pty Ltd