Case Study: Nespresso Thailand achieves double advertorial engagement and 10x lower cost per page view with Taboola

Nespresso Thailand Doubles Engagement with Advertorials Using Taboola Sponsored Content

Nespresso Thailand, the local arm of Nespresso (an autonomous Nestlé business operating in 60+ countries and in Thailand since 2015), wanted to grow brand awareness by reaching new audiences outside traditional channels like search, social and display. Their challenge was to drive meaningful traffic to advertorial content that would engage coffee lovers and support product launches.

They partnered with Taboola’s discovery platform to distribute 2–3 sponsored advertorials monthly across premium digital publishers, mobile carriers and device manufacturers, with Taboola’s account team providing creative guidance. The campaign delivered 85% of all traffic to advertorial pages, achieved twice the session duration of other channels and reduced cost per page view by 10x.

Nespresso