Case Study: NDTV achieves 60% RPM increase and 40% CTR boost with Taboola Feed

NDTV Adopts Taboola Feed Across Flagship Site, Apps and AMP Pages After Unprecedented Growth

Channel A, a nationwide South Korean broadcasting network serving cable, IPTV and digital platforms, faced a decline in monthly active users after adding traditional display advertisers. Their challenge was to implement a more engaging, non‑disruptive monetization strategy that would keep audiences on site without harming user experience.

Channel A implemented a continuously scrolling Taboola Feed with in‑feed video and card formats to surface sponsored and organic content that encourages discovery. The result: average content consumption and session length rose, revenue per mille (RPM) increased by 60%, and click‑through rate (CTR) grew by 40%.

NDTV

Suparna Singh

Head