Case Study: Nation Media Group achieves 35% revenue increase with Taboola Push notifications

Nation Media Group Achieves 35% Increase in Revenue for Daily Nation Site with Taboola Push Notifications

Nation Media Group, the largest independent media house in East and Central Africa, sought to diversify and expand digital revenue without adding work for its editorial teams. With large, engaged audiences across Kenya, Uganda, Tanzania and Rwanda, the challenge was to find an automated, scalable solution that improved monetization and user experience.

They implemented Taboola Push — real-time, AI-powered, personalized push notifications — to deliver tailored content and sponsored alerts to users off-site. The solution drove a 35% increase in Taboola revenue for Daily Nation and a 3% lift in recirculation, all while leaving editorial workflows unchanged and paving the way for wider rollout across the network.