Case Study: NASCAR drives sponsored content engagement with Taboola

NASCAR - Customer Case Study

NASCAR, one of the world’s largest spectator sports, needed new ways to deliver the racing, driver interviews, and timely stories its fans crave across a long, fast-moving season. As NASCAR Digital Media brought digital advertising back in-house, it partnered with Taboola to begin its first sponsored content program and better engage its content-hungry audience.

Taboola helped NASCAR distribute branded content in formats designed to reach fans quickly and at scale. The partnership has driven strong views and engagement, with NASCAR reporting “really great results” and positive fan response so far, especially for timely content in its weekly racing environment.

NASCAR

Sarah Davis

Senior Director of Content Rights and Partnerships