Case Study: Naked Wines achieves 8,000 new sign-ups in 8 months and 33% higher LTV with Taboola

Naked Wines Gains 8,000 New Sign-Ups with Taboola in Just 8 Months

Naked Wines is a customer-funded wine business that connects consumers with independent winemakers by inviting “Angels” to invest in monthly deposits ($40) for exclusive discounts. Facing increased online demand in 2020, the company needed to attract new sign‑ups in the UK, Australia and the US while complying with local alcohol advertising rules.

Naked Wines partnered with Taboola to distribute interactive, educational content with CTAs, age-based audience segmentation and creative optimizations from Taboola’s Creative Shop (including video and quiz-driven funnels). Over eight months the campaign delivered 8,000 new sign‑ups and customers with a 33% higher lifetime value than average; UK campaigns also saw vCTR rise 33% and CPA fall 18% after Creative Shop optimizations.

Naked Wines

James Nellany

Global Head of Digital Marketing