Case Study: MySmartPrice achieves 14% increase in website and newsletter revenue with Taboola Feed

MySmartPrice Increases Website and Newsletter Revenue by 14% with Taboola Feed

MySmartPrice, a leading product research site known for in-depth buying guides and curated top-ten lists, was struggling to scale monetization of its website and newsletter. Declining RPM from traditional display ads and limited optimization and audience-exchange options constrained revenue growth.

To address this, MSP implemented Taboola Feed — a social-style environment that mixes sponsored and organic content — and worked with Taboola’s account team to optimize placements. This drove a 2% uplift in both organic and sponsored content CTR and a 14% increase in newsletter and website RPM.

MySmartPrice

Arun Chinnachamy

Vice President, Engineering