Case Study: MVF & The Eco Experts achieve 700K conversions with Taboola Sponsored Content

MVF & The Eco Experts Drive 700K Conversions with Taboola Sponsored Content

MVF, a UK-based customer generation platform, and its flagship green brand The Eco Experts set out to promote solar panel solutions in the UK and Spain, aiming to drive high-quality leads and sales among eco-conscious homeowners. The challenge was to scale performance while keeping acquisition costs low and maintaining strong ROI.

They launched Taboola Image and Motion Ads across premium publisher sites, driving readers to editorial landing pages and using Taboola Creative Shop, SmartBid, and the Taboola Pixel to optimize and retarget. The campaign delivered 700K conversions since 2015 and 3 billion impressions across 18 countries; Spain alone saw 500M impressions and 40K conversions. Creative enhancements raised CTR by 40% and ROAS by 37%, Motion Studio boosted desktop CTR in Spain by 233%, and optimizations cut CPAs by 20%.

MVF

Luke Watkin

Director of Native