Case Study: Multinet Up achieves 92% qualified lead rate with Taboola

Multinet Up Achieves 92% Qualified Lead Rate with Agency ALM Corp and Taboola Ads

Multinet Up, a Turkish fintech that evolved from a corporate meal card provider into a broader payments and benefits ecosystem, partnered with Canadian agency ALM Corp to drive qualified B2B leads for services like Multinet cards and MultiPetrol. Despite running editorial B2B campaigns, they needed a more effective approach to convert already-engaged corporate prospects into sign-ups.

Working with Taboola, the team split campaigns to reach new audiences with editorial content and retarget highly engaged visitors with lead-generation landing pages using image and motion ads plus Taboola’s Attentive Audiences. The new structure lifted the qualified lead rate to 92%, increased conversion rate by 75%, and cut cost per qualified lead by 49% — all within a month.

Multinet Up

Onurcan Acar

Digital Marketing Manager