Case Study: Muang Thai Life Assurance PCL achieves 65% lower CPA with Taboola's Maximize Conversions

Muang Thai Life Assurance PCL Achieved 65% Lower CPA with Taboola’s Maximize Conversions

Muang Thai Life Assurance PCL is a leading Thai insurer offering life, health, and investment solutions. Facing underperforming channels and the need to boost nationwide sign-ups—including a year-end tax-deduction campaign—the company sought new advertising partners to scale reach and meet KPIs.

They launched Taboola Image Ads across premium publishers and used Taboola’s Data Marketplace to target interest-based audiences, while automating bidding with the Maximize Conversions (SmartBid) solution. Over three months they scaled sign-ups at a 65% lower CPA, outperformed social media ads, made Taboola one of their top channels, and earned Taboola’s Rockstars Award for Best Enterprise Partner.

Muang Thai Life Assurance PCL

Muang Thai

Muang Thai Life Assurance PCL