Case Study: Motor Culture Australia achieves 27% increase in sales and 35% more accounts with Taboola Motion Ads & Maximize Conversions

Motor Culture Australia Achieves 27% Increase in Sales with Taboola Motion Ads & Maximize Conversions

Motor Culture Australia is a premier community for motoring enthusiasts that runs car giveaways and VIP memberships. Their challenge was to attract new customers and drive entries for high-interest sweepstakes (e.g., custom Audio RS6, Land Cruiser, Ford Ranger Raptor) but they needed the right ad formats and distribution to reach and convert engaged car fans.

They ran Taboola Motion Ads across premium publisher sites and used Taboola Pixel plus the Maximize Conversions automated bidding solution, supported by Taboola’s account team for creative and targeting optimizations. The campaign delivered a 27% increase in sales and a 35% increase in unique accounts created, achieved the highest ROAS in their marketing mix (outperforming Facebook and Google), and produced higher engagement and lower CPA, prompting plans to scale with Taboola.

Motor Culture Australia

Jose Gonzalez Ortega

Head of Marketing