Case Study: The Motley Fool generates 25K leads per quarter and lowers CPA by 11% with Taboola Attentive Audience

Motley Fool Canada Generates 25K Leads a Quarter on Average with Taboola Attentive Audiences

The Motley Fool Canada, a multimedia financial-services company that helps individual investors make smarter choices, needed to scale quarterly lead and subscription growth without increasing cost per acquisition (CPA). They aimed to reach more potential customers at scale by promoting editorial content across the open web.

They implemented Taboola’s Attentive Audience retargeting to re-engage visitors who showed high interest (e.g., 60–90 seconds on site, repeat visits, deeper scroll) but hadn’t converted. The campaign generated an average 25,000 leads per quarter, produced 400 subscription sales in three months, and reduced CPA by 11%.

The Motley Fool

James Newman

Marketing Operations Manager