Case Study: Mornin’ Glory achieves 1483% increase in conversion rate with Taboola

Mornin’ Glory Sees 1483% Increase in CVR with Taboola as Top Channel

Mornin’ Glory is a direct-to-consumer razor brand aiming to disrupt supermarket shaving categories by selling high-quality razors and grooming products via one-time purchases and subscriptions. Facing the need to grow quickly in the German market, they needed a channel that would drive high-quality, high-ROI traffic and convert at scale.

Mornin’ Glory worked with Taboola’s discovery platform, using geotargeting, sponsored content, and ongoing account and creative optimization to reach audiences likely to convert. The partnership drove a 1,483% increase in conversion rate over time, lifted overall native ad CVR by 10%, and made Taboola one of their top acquisition channels.

Mornin’ Glory

Corinna Breitkreutz

Head of Performance Marketing