Case Study: Morgan & Co achieves 17,000+ website events and 124% more impressions with Taboola

Morgan & Co Inspires Travel Interest in Over 17,000 People for State Tourism in One Month with Taboola

Morgan & Co., a full‑service media planning and buying agency in New Orleans that specializes in tourism, was tasked with encouraging U.S. travelers interested in Mardi Gras, Cajun and Creole culture, festivals and outdoor activities to visit its client’s destinations. Their primary goal was to increase website sessions and a secondary goal was to drive on‑site event conversions like guide downloads and information requests.

They ran Taboola Sponsored Content and Video, working with Taboola Video Studio to add a CTA in the creative; video CTR rose 29% on the 15‑second spot (12% on the 30‑second). The campaign delivered over 45,000 website visitors, triggered 17,000+ website events, and generated 124% more impressions than forecasted.

Morgan & Co

Amanda Kennedy

Media & Conversion Strategist