Case Study: Moneytag boosts RPM and CTR to grow advertising revenue across publisher sites with Taboola Feed (Taboola)

Moneytag Optimizes Advertising Revenue from Multiple Sites with Taboola Feed

Moneytag is a digital monetization agency that manages advertising optimization for more than 300 media sites. Facing the need to deliver better technology and expertise to grow publisher ad revenue while preserving and improving reader experience, Moneytag sought scalable, user-friendly solutions for its clients.

Moneytag implemented the Taboola Feed — a responsive, continuously scrolling in‑feed widget combining sponsored content, organic articles and video — across customer sites (100 sites use Taboola’s monetization products). The Feed increased engagement and revenue: RPM rose significantly and CTR climbed to around 10% for customer sites, with notable uplifts on publishers like Public.fr.

Moneytag

Julien Rébillon

Customer Success Director