Case Study: Mercedes-Benz Mexico achieves 73% viewability and 1.11% CTR with Taboola Video

Mercedes-Benz Mexico Achieves Viewability Rate of 73% and CTR of 1.11% with Taboola

Mercedes‑Benz Mexico, working with Omnicom Media Group’s Artful Media Intelligence, needed to broaden its audience and drive qualified traffic for the launch of the A‑Class Sedan to generate awareness and interest in the new model.

They ran a Taboola native 60‑second video campaign using the Taboola Pixel and retargeting, which delivered +180,000 completed views, a 73.18% viewability rate (vs. a 60% Mexico benchmark), a 1.11% CTR and a 42% completion rate for the one‑minute video—exceeding campaign objectives and prompting plans to expand native advertising with Taboola.

Mercedes-Benz

Tania Martínez

Media & Marketing Communications Manager