Case Study: Grizly achieves 200% profit growth with Taboola

Men’s Lifestyle Publisher Grizly Reports 200% Profit Growth With Taboola

Grizly is a men's lifestyle publisher (launched in 2015) covering lifestyle, health, fitness, entrepreneurship, tech and entertainment. Tasked with building a profitable audience from scratch in a crowded digital-media market, the team needed higher-quality traffic and more efficient on-site monetization.

Partnering with Taboola, Grizly optimized its content strategy and on-site experience to reach targeted discovery audiences; Taboola-referred users produced 3x more revenue per session, viewed 60–70% more pages per visit, cut bounce rates by 10% and added ~30 seconds to time on page—driving 200% profit growth (after traffic acquisition costs) in under six months.

Grizly

Casey Curtis

Co-Founder of Grizly, Head of Vision & Strategy